storytelling.
Developed and executed content via strategic storytelling that elevated the vision, quality, quantity, and frequency of brand's content across all channels.
IMPACT STORIES | CLIENT TESTIMONIALS
UM Charles Regional Medical Center - Maryland Diaper Bank
Conducted interviews, wrote press releases and social media content to announce CRMC’s labor and Delivery Unit partnership with the Maryland Diaper Bank. Produced article that was featured in “Maryland Health Matters” magazine (2021).
UM Charles Regional Medical Center - First Baby of the Year Feature
Planned, coordinated, & directed photoshoots and content for quarterly “Maryland Health Matters” magazine featuring University of Maryland’s Charles Regional Medical Center’s (CRMC) First Baby of the Year (2021) campaign. Interviewed parents and created content for magazine (story on pg. 9). Published story on CRMC’s social media platforms and website.
UM Charles Regional Medical Center - Holiday Newborn Post
Conducted interviews, wrote press releases and social media content to announce the award-winning Labor and Delivery unit’s “My First Christmas” stockings for December newborns. Story was featured in a local news outlet, The Baynet.
INTERNAL & EXTERNAL
NEWSLETTERS
VISUAL STORYTELLING
&
VIDEO PROJECT
UM Charles Regional Medical Center -
Covid -19 Vaccine Interviews
Interviewed the first group of doctors, nurses and physicians at University of Maryland Charles Regional Medical Center (UMMC CRMC) to get Covid-19 vaccinations. Captured their thoughts surrounding COVID-19 vaccinations and why they decided to get vaccinated. Edited video and published on UMMC CRMC’s YouTube page and in the Regional Roundup, internal newsletter.
UM Charles Regional Medical Center - Primary Care Campaign
Produced script, coordinated with video production crew and participated in University of Maryland's Charles Regional Medical Center’s Primary Care campaign video. Featured video on CRMC's YouTube page and in the Regional Roundup, internal newsletter.
UM Charles Regional Medical Center -
Covid-19 Vaccine Campaign
Interviewed Dr. David Marcozzi, Dept of EM Associate Chair of Population Health, University of Maryland Medical Center Assistant Chief Medical Officer, during his visit to Charles Regional Medical Center to discuss the importance of vaccinations. Captured footage, B - roll and content, edited and published video on CRMC's YouTube page and in the Regional Roundup, internal newsletter.